Blog
Strategy, trends, and case studies from the DIG team.
Trends
“We’ve got a great product in a great location that’s priced right…but these specs just aren’t moving.” We hear this all. the. time. Almost every time, the conversation immediately goes to the same places: Interest Rates, buyer hesitation and market conditions. All valid points to review, but also… a little convenient. Those are easy places to place the blame. In the same communities, at similar price points, some homes are still selling just fine! But here’s what no one wants to say…a lot of spec homes aren’t struggling because of the market, they’re struggling because of how they show up online. Their first impression isn’t moving buyers forward.
March 26, 2026
Spec homes are the homes that need to sell the fastest.Yet they’re often the ones marketed the least strategically.Across the homebuilding industry, spec homes are frequently treated as a simple listi
March 5, 2026 · DIG Team
Four DIG Projects Earn National Recognition at IBSEach year, the National Association of Home Builders honors the best in the industry during the International Builders’ Show. The Nationals celebrate
February 23, 2026 · DIG Team
Stop Creating Content. Start Creating Assets.Most homebuilders are not struggling because they lack content. They are struggling because the content they create only lives in one place, one time, for
February 11, 2026 · DIG Team
FOR IMMEDIATE RELEASEDavies Imaging Group Launches FrameFlow Sell Faster Challenge for HomebuildersProgram measures changes in days on market across five vacant spec homes using a standardized visual
January 28, 2026 · DIG Team
How Top Builders Are Cutting Days on Market Without DiscountingEvery builder tracks days on market, but most underestimate how expensive those days really are.When a home sits:Carry costs accumulateBu
January 20, 2026 · DIG Team
Why Top Homebuilders Are Rethinking Their Photography Partners in 2026For years, photography was treated as a check-the-box task in homebuilding. Capture the model. Photograph the spec. Upload to the
January 3, 2026 · DIG Team
Why Photography for Builders Is DifferentBuyers make decisions fast — and often online.When visuals are clean, balanced, and intentional, they send a message:This builder pays attentionThis home is we
December 15, 2025 · DIG Team
Capture Architecture Like a ProEasy Smartphone Photography TipsAs a photographer with over 15 years of experience, I’ve captured thousands of buildings, and I’ve learned that you don’t need a fancy c
October 2, 2024 · DIG Team
FrameFlow represents a significant shift in the industry, allowing Davies Imaging Group to go beyond still photography by generating high-quality video content from images.Now our clients have the abi
You've spent the last 18 months building a breathtaking custom home. Commemorate the hard work of your team, partners, and clients with photography that's proven to win awards.For the first time, Davi
June 4, 2024 · DIG Team
Introducing the DIG Alpha photography system, designed for the world’s best builders. Why are we releasing this content? Because homebuilding is a noble profession, and I believe creating new communi
May 1, 2024 · DIG Team
Jason Crider has joined DIG as a Photography Manager. He is a familiar face to many of our clients, and his energy in the field is unmatched. After working on select projects alongside Chad Davies for
April 15, 2024 · DIG Team
After six weeks of air time, Season 5 of HGTV’s Rock the Block Series had its season finale today. Our team had the privilege of photographing each of the homes after filming was wrapped back in Novem
April 11, 2024 · DIG Team
Our client’s projects were awarded six Platinum BALA awards this week in Las Vegas during the International Builder Show. Congratulations to Kimberly Timmons Interiors, Woodley Architectural Group, T
February 28, 2024 · DIG Team
Last year Garman Homes kicked off 2023 by surprising Ava Bradley with the news of her being selected as a Hero Home recipient for the service and sacrifice of her late husband, US Army SSG Juantrea Br
January 20, 2024 · DIG Team
We have doubled down on our commitment to guarantee the highest levels of quality and the fastest turnaround times in our industry. Late last year, DIG started investment in a Mexico-based post-produc
January 18, 2024 · DIG Team
Pro Builder's Forty Under 40 class of 2023 recognizes the brightest young talent and next-generation leaders and innovators in the home building industry. With a wide range of achievements, this year’
October 21, 2023 · DIG Team
We’re committed to partnering with leaders in the residential new construction industry, like Do You Convert. This is the third year we’ve sponsored the DYC Summit, providing event coverage and portra
September 25, 2023 · DIG Team
We’re excited to announce that Makenna Lloyd has joined DIG as a Production Coordinator. Her journalism background and rich education experiences will make her an incredible addition to our team. Make
June 7, 2023 · DIG Team
In our continual efforts to help elevate the industry, we helped cover this year’s Housing Innovation Summit, hosted at the University of Colorado in Denver. We contributed event documentation of mult
April 27, 2023 · DIG Team
After six weeks of air time, Season 4 of HGTV’s Rock the Block Series had its season finale today. Our team had the privilege of photographing each of the homes after filming was wrapped back in Novem
April 10, 2023 · DIG Team
Congratulations to Kimberly Timmons Interiors and Woodley Architectural Group for taking home a Gold Nugget award for their Vineyard Views project in the Best Custom Home over 5,000 sqft category.
March 14, 2023 · DIG Team
We’re excited to announce that Thomas Brigantino has joined our team in a full-time capacity to help facilitate growth on our post-production team.Thomas brings a storied career managing global hospit
February 16, 2023 · DIG Team
Congratulations to our clients for their success at The Nationals and BALA this week in Las Vegas. Three projects brought home gold:Vineyard Views won Best Interior of a Custom Home, designed by Kimbe
January 31, 2023 · DIG Team
