How Top Builders Are Cutting Days on Market Without Discounting
How Top Builders Are Cutting Days on Market Without Discounting
Every builder tracks days on market, but most underestimate how expensive those days really are.
When a home sits:
- Carry costs accumulate
- Buyer urgency fades
- Sales teams lose momentum
- Marketing assets go stale
And yet, the default response is usually the same: price adjustments, incentives, or waiting it out.
But speed isn’t a pricing problem. It’s a presentation and execution problem.
Why Most Homes Sit Longer Than They Should
It’s rarely because buyers aren’t interested. More often, it’s because:
- Listings don’t help buyers emotionally commit
- Visuals don’t show how the home lives
- Content is static in a dynamic buying environment
- Homes look vacant, cold, or unfinished online
Today’s buyers don’t just browse, they decide online first. If the listing doesn’t create clarity and confidence immediately, they move on.
Speed favors the listings that do the heavy lifting upfront.
Faster Sales Come From Better Visual Systems, Not More Marketing
Selling faster isn’t about adding more content. It’s about deploying the right content, in the right sequence, in the right places.
High-performing listings share three traits:
- They visually tell a lifestyle story
- They reduce uncertainty for the buyer
- They create urgency without pressure
This is where motion-based visuals, strategic staging, and placement matter. When buyers can understand the home faster, they decide faster.
Why Builders Don’t Test This Aggressively Enough
Most builders suspect better visuals would help. But they don’t go all in because:
- Testing feels risky
- Results feel subjective
- Implementation takes effort
- There’s fear of no clear payoff
So they dabble. And dabbling doesn’t move the needle. Real results require full execution and not half measures.
That’s why we created the FrameFlow Sell-Faster Challenge.
Not a demo.
Not a theory.
A real-world performance test.
Builders, here’s what you’ll do:
1. Onboarding & Baseline Establishment
Provide your average days on market based on homes closed within the last 60 days.
2. FrameFlow Activation
Virtually stage five (5) vacant homes, each with eight (8) or more enhanced images, and create a FrameFlow video for every listing.
3. Quality Control Review
Participate in a Quality Control Review meeting to ensure buyer-ready execution and alignment prior to deployment.
4. Listing Deployment
Publish all five (5) FrameFlow videos to the corresponding listing websites and Zillow listings.
5. Social Distribution
Post five (5) FrameFlow videos across your social media channels, tagging Davies Imaging Group.
6. Transformation Review
Participate in a post-deployment review to assess performance and share results publicly.
As a reward for trying a new process with real capital - when your “FrameFlow Challenge” homes sell 7 days faster, your investment is refunded.
Yes, this is counterintuitive. Yes this is real. Your fantastic results will be rewarded with a clear mind on how to move forward.
Because our goal isn’t to sell five homes faster — it’s to help you build a system that sells every home faster.
Cutting days on market doesn’t just improve one listing. It:
- Improves cash flow
- Reduces operational drag
- Strengthens sales confidence
- Creates a repeatable advantage
In 2026, builders who win won’t just build better homes. They’ll move them faster with intention.
If you’re ready to stop guessing and start measuring, the FrameFlow Challenge is designed to prove its value by paying you back.
Apply for the FrameFlow Sell-Faster Challenge HERE and mention “FrameFlow Challenge.”