Pricing
What model home photography costs.
These are DIG's published 2026 rates for home builders. Model home photography starts at $4,000 a home, spec home listing photography is $350 flat, and virtual staging starts at $25 an image.
At a Glance
Home builder photography pricing.
There is no subscription and no minimum. You pay per home, per location or per image, and the same rates apply to every order.
| Service | Price | Delivery |
|---|---|---|
| Model home photography | From $4,000 per home | 7 days |
| Model home video | From $2,000 per home | 7 days |
| Sales center photography | $2,500 | |
| Clubhouse and amenity photography | $6,000 | |
| Spec home listing photography | $350 flat, any home size | 24 hours |
| Spec+ (photography, staging and video) | $600 flat, any home size | 48 hours |
| ModelMatch virtual staging | From $25 per image | |
| FrameFlow listing video | From $150 per video | |
| Matterport 3D tour | From $400 per home |
On-Site Capture
Model home photography and video.
Per home · 7 day delivery
| Home size | Photography | Video |
|---|---|---|
| Up to 2,999 sq ft | $4,000 | $2,000 |
| 3,000 to 3,999 sq ft | $4,750 | $2,500 |
| 4,000 to 4,999 sq ft | $5,500 | $3,000 |
| 5,000 to 6,999 sq ft | Call for a quote | |
15 total images Typical for model homes under 3,000 sq ft
- 1 front elevation
- 1 backyard
- 3 primary suite
- 2 kitchen
- 3 great room
- 1 secondary bedroom
- 1 secondary bathroom
- 1 office
Included in the price
- 7 day delivery
- Unlimited retouching
- Digital fence removal
- Sky replacements
On-Site Capture
Community and amenity photography.
Per location
| Service | Images | Photography | Video |
|---|---|---|---|
| Sales center | 6 | $2,500 | $2,000 |
| Clubhouse and amenities | 15 | $6,000 | $3,000 and up |
| Homesite view photos | 15 | $2,000 | Not offered |
Matterport for sales centers and amenities is listed under 3D tours.
Spec Homes and QMI
Spec home listing photography.
Per home · 24 hour delivery
All home sizes, 25 MLS-ready images
$350 flat
25 total images Typical for homes under 3,000 sq ft
- 2 front elevation
- 2 backyard
- 4 primary suite
- 4 kitchen
- 4 great room
- 1 loft
- 3 secondary bedroom
- 3 secondary bathroom
- 1 office
- 1 laundry
Included in the price
- 24 hour delivery
- Blue tape and construction retouching
- Marketing signage removal
- Sky replacements
Bundled services for builders
Spec+
$600
Per home · all sizes
25
MLS-ready images
8
ModelMatch virtual staging images
1
Wide FrameFlow video, 16:9, 4K
Included in the price
48 hour delivery, blue tape and construction retouching, marketing signage removal, and sky replacements.
Spec+ uses the same 25-image shot list as listing photography. 3D tours, drone and virtual landscaping are available for an additional fee.
See Spec+ details →On-Site Capture
3D tours and add-ons.
Per home
| Home size | Matterport, model | Matterport, spec | Zillow 3D, model | Zillow 3D, spec |
|---|---|---|---|---|
| Up to 2,999 sq ft | $500 | $400 | $450 | $350 |
| 3,000 to 3,999 sq ft | $600 | $500 | $550 | $450 |
| 4,000 to 4,999 sq ft | $700 | $600 | $650 | $550 |
| 5,000 to 6,999 sq ft | Call for a quote | |||
| Sales center | $1,500 | |||
| Clubhouse and amenities | $1,500 and up | |||
Add-ons
Added to any shoot
| Service | Deliverable | Rate |
|---|---|---|
| Drone, ordered alone | 15 images | $2,000 |
| Drone, added to a shoot | 15 images | $1,000 |
| Twilight image | 1 image | $500 |
| FrameFlow video, added to a model home shoot | 1 video | $300 |
No Shoot Required
Virtual staging and video pricing.
Ordered in digDesk
| Service | Credit balance | Pay as you go |
|---|---|---|
| ModelMatch virtual stagingPer image | $25 | $30 |
| FrameFlow social video9:16, 4K, spec homes | $150 | $180 |
| FrameFlow wide video16:9, 4K, spec homes | $150 | $180 |
| FrameFlow social and wide videoBoth formats, 4K, spec homes | $250 | $360 |
| CineFlowFrom your vacant images and model home gallery. 2 day delivery | $1,500 | $1,500 |
| PlanMatch, 10 vacant interiorsFrom construction plans and model home gallery. 3 day delivery | $2,000 | $2,000 |
| PlanMatch, 10 vacant and 10 ModelMatch stagedFrom construction plans and model home gallery. 3 day delivery | $2,400 | $2,400 |
CineFlow and PlanMatch are the same price on a credit balance or pay as you go.
Credit balance reloads
Never expires · digital services only
$250
No bonus
Adds $250
$750
No bonus
Adds $750
$1,500
+ $75 (5%)
Adds $1,575
$4,000
+ $400 (10%)
Adds $4,400
$10,000
+ $2,000 (20%)
Adds $12,000
Every account includes unlimited ModelMatch galleries and unlimited digDesk user seats.
Questions
What builders ask about cost.
How much does model home photography cost?
- DIG charges $4,000 for a model home under 3,000 square feet, $4,750 for 3,000 to 3,999 square feet, and $5,500 for 4,000 to 4,999 square feet. A model home under 3,000 square feet typically gets 15 finished images. The price includes 7 day delivery, unlimited retouching, digital fence removal and sky replacements. Homes of 5,000 square feet and larger are quoted.
How much does spec home listing photography cost?
- Listing photography is $350 flat for any home size. You get 25 MLS-ready images within 24 hours, with blue tape and construction retouching, marketing signage removal and sky replacements included.
What does Spec+ cost and what is in it?
- Spec+ is $600 flat per home, any size. It includes 25 MLS-ready images, 8 ModelMatch virtual staging images and 1 wide FrameFlow video in 4K, delivered within 48 hours.
How much does virtual staging cost for home builders?
- ModelMatch virtual staging is $25 per image on a credit balance or $30 per image pay as you go. It is ordered in digDesk from photos you already have, so there is no shoot to schedule.
How much does model home video cost?
- Model home video is $2,000 for a home under 3,000 square feet, $2,500 for 3,000 to 3,999 square feet, and $3,000 for 4,000 to 4,999 square feet. A FrameFlow video can be added to a model home shoot for $300.
What is a credit balance?
- A credit balance is money you load into digDesk to pay for digital services at the lower credit rate. Reloads of $1,500 add a 5% bonus, $4,000 adds 10% and $10,000 adds 20%. The balance never expires and applies to digital services only.
How much does a Matterport tour cost?
- A Matterport 3D tour is $500 to $700 for a model home and $400 to $600 for a spec home, depending on square footage. A sales center is $1,500 and a clubhouse or amenity starts at $1,500.
Ready to Order
Order at these rates in digDesk.
Request an account and start ordering, or book a 15-minute walkthrough with the DIG team first.