Listeners of Just Make It Pretty / Welcome
Branded Virtual Staging, built for Homebuilders.
Every spec home listing is a brand moment. ModelMatch is how you make sure that moment works. We use your actual model home photography as the design reference, so every staged spec online looks like it belongs to you.
Chad Davies started shooting homes in 2009, at 17, during the housing crash. Seventeen years and one platform later, DIG is how homebuilders ship brand-consistent listing media at scale.
See it
Three rooms. Three stages.
Each room below shows the three-stage ModelMatch process: source reference imagery, the vacant listing photo, and the finished staged output. Tap any panel to expand.
Click any panel to expand it.
Why this matters
When every vendor uses the same AI tools, every listing looks the same.
You already invested in your brand at the model home. ModelMatch extends that investment to every vacant spec you list. Not better staging. Protecting the brand investment you already made.
Your brand promise breaks at the listing
You spend serious money on model home merchandising. The layout, the palette, the way light hits the kitchen island. Then a spec lists with random furniture from a stock catalog and the whole promise fractures online.
Generic AI is the commodity trap
When every vendor uses the same free AI staging tool, every listing starts to look the same. You just paid zero dollars to look identical to your competitor two communities over.
The touchpoint nobody audits
Builders audit signage, sales centers, model home merchandising, website copy. The listing photo slips through. That is the first moment a buyer sees your brand. ModelMatch makes it curated.
“Agents will take basically anything. Builders will send it back.”
How it works
You give us your model home photos. We match your virtual staging to them.
Your model home is where everything is perfect. The furniture is right. The lighting is dialed in. The whole thing looks exactly like your brand. We use those photos as the template.
Reference
Upload your model home imagery once. We catalog the furniture, palette, fixtures, and finishes into your brand library.
Vacant
Send any listing photo through digDesk. Standard HDR. No special shoot required.
Match
The staged result pulls from your library. Consistent with your model. Delivered within one business day.
Why it matters
Photography has two jobs.
One: get a buyer to the community. Two: become that buyer’s memory of being there.
When a buyer eventually walks a model home, they should feel like they have been there before. Because the online photos that brought them already looked like your brand. That is not a nice-to-have. That is the sale.
“Buyers see 20 homes on their phone before they visit 1 in person. Your listing photos aren’t marketing. They’re the audition.”
The offer
ModelMatch virtual staging, starting at $25 an image.
What you get
- Reference-based staging pulled from your own model home imagery
- Brand-consistent results across every community and region
- 24-48 hour turnaround on standard orders
- Unlimited reuse of your ModelMatch reference library
- Your brand library stays yours if you ever leave
28 days
Avg. DOM reduction with DIG assets
24-48 hrs
Delivery turnaround via digDesk
10 yrs
In the homebuilder space
Trusted by homebuilders across 28 markets
Objections, honestly addressed
Smart questions you probably have.
AI staging tools are everywhere now. Why pay for this?
Go try the free ones. Stage a room, put the result next to your model home photos, see what happens. What you will find is catalog furniture, mismatched lighting, and nothing that relates to your brand. You are not competing with a staging app. You are competing with every other builder on Zillow using that same staging app. Generic is exactly what you are already looking like.
Zillow gives staging away for free now. Why not use that?
When the platform hands every builder the same free tool, every listing starts to look the same. Also, platform-native staging lives on the platform. Your brand does not. We give you assets you own outright and can deploy anywhere, including your own website, email, paid ads, and MLS.
Our marketing team could just stage homes with an app in-house.
They could. Stage one. Count the hours. Then multiply by 100 homes a year with three product lines and brand standards that have to hold. That is not an app problem. That is an operation problem. DIG is the operation.
Do you work with builders who already have a marketing agency?
Yes. Most of our clients do. DIG is not an agency. We do not write strategy, run media, or touch CRM. We are the production studio that makes your agency's strategy work visually. If you have a marketing partner you trust, ModelMatch plugs into their workflow. If you are the in-house team, it plugs into yours.
What if our model home photography is not amazing?
We can usually work with what you have. If the model imagery is current and high-resolution, we catalog the palette, furniture, and finishes from what exists. If you are due for a refresh, we can shoot it.
Who owns the reference library?
You do. It lives in your digDesk account. If you stop working with DIG, the assets stay with you.
Ready?
If you’ve ever cringed at your own spec home listings, start here.
Send 5 listing photos and a few model home references. We’ll stage them in your brand and send them back, on us. If ModelMatch fits your workflow, we’ll talk. If not, you’ve still got 5 staged images.
Mention Sarah’s podcast. We’ll prioritize your delivery.