Content production program for an industry leading Window Manufacturer
Prepared By: Davies Imaging Group
Date: September 19, 2025
This proposal outlines a repeatable content strategy for your window manufacturer client, built on the concept of a Regional Showcase.
To produce B2B content with a B2C soul—bridging the gap between traditional corporate messaging and the authentic, human-first content modern audiences trust.
We have analyzed B2B campaigns across the industry, including Pella, Milgard, Cornerstone, JELD-WEN, Marvin, PGT, and Andersen, to ensure our recommendations reflect the most effective creative strategies and audience engagement patterns.
Our strategy draws validation from Pella, the recognized benchmark in the industry. Their most successful marketing consistently prioritizes:
By following this north star, our approach is directly aligned with best-in-class practices for the category, ensuring your content resonates with proven successful patterns in the market.
Our content strategy is engineered for higher engagement and more efficient ad spend. The program delivers a regional content library that empowers Venveo with the volume and variety of assets needed to maximize the client's budget.
An analysis of Pella's marketing shows clear patterns of success:
| Pella's Strategy | Why It Works | Our Alignment |
|---|---|---|
| Authentic influencers & contractors | Builds trust by showing real people in real settings. | We feature both an Influencer-Contractor and a Professional Contractor for authenticity. |
| FPV and immersive framing | Feels spontaneous and personal, high engagement. | Our proposed FPV and close-up visual style mirrors this. |
| Content variety: how-to, beauty, lifestyle | Appeals to multiple motivations: utility, aspiration, aesthetics. | We deliver libraries with diverse formats for rotation and testing. |
| Short, platform-native video | Maximizes shareability and algorithmic reach. | Our packages prioritize short, versatile video clips. |
| Strong visual consistency | Reinforces recognition and credibility. | We ensure assets remain consistent and professional while retaining authenticity. |
While Pella validates market appetite, our Regional Showcase program pushes beyond by scaling influencer + FPV content into full regional libraries, giving Venveo more creative firepower and flexibility than competitors.
We offer three distinct timelines, each with two package types: Photo & Video or Video Only.
To get started, we require 6 weeks notice before the first intended shoot.
50% deposit of selected package required to begin pre-production.
Client discovery and team introductions.
2 weeks for concept development and planning.
2–4 weeks before shoot for finalizing locations, talent, and logistics.
1–3 days on location, depending on package.
Note: Deliverables include ready-to-use colored video clips and photos. We do not deliver edited narrative clips—Venveo retains flexibility to adapt assets for campaigns.
Let's create content that converts and builds authentic connections.
Choose the Essentials, Growth, or Signature package and decide between Photo & Video or Video Only.
Determine if a multi-region rollout is desirable to secure partnership savings.
Kickoff meeting to collaboratively decide the initial target market(s).
A 50% deposit of the selected package is required to begin pre-production.
Pricing, timing and production details of this proposal are guaranteed until November 18, 2025.