Remodeling content program for an industry leading Window Manufacturer
Prepared By: Davies Imaging Group
Date: November 21, 2025
This proposal outlines a repeatable content strategy for your window manufacturer client, built on the concept of a Market Showcase featuring authentic remodel and window replacement projects.
To produce B2B content with a B2C soul—bridging the gap between traditional corporate messaging and the authentic, human-first content modern audiences trust.
We have analyzed B2B campaigns across the industry, including Pella, Milgard, Cornerstone, JELD-WEN, Marvin, PGT, and Andersen, to ensure our recommendations reflect the most effective creative strategies and audience engagement patterns.
Our strategy draws validation from Pella, the recognized benchmark in the industry. Their most successful marketing consistently prioritizes:
By following this north star, our approach is directly aligned with best-in-class practices for the category, ensuring your content resonates with proven successful patterns in the market.
Our remodel and window replacement content strategy is engineered for higher engagement and more efficient ad spend. The program delivers authentic transformation stories that empower Venveo with compelling before/after narratives to maximize the client's budget.
Multiple content types (personality-led, how-to, beauty shots) allow for A/B testing across markets.
Diverse assets extend campaign lifespan and prevent performance drop-off.
Content that mirrors platform-native styles tends to earn higher engagement and lower CPMs.
Once production infrastructure is set, expanding to new markets delivers increasing efficiency.
Early performance data identifies winning formats, ensuring budgets shift toward top-performing assets.
An analysis of Pella's marketing shows clear patterns of success:
| Pella's Strategy | Why It Works | Our Alignment |
|---|---|---|
| Authentic contractors & professionals | Builds trust by showing real people in real settings. | We feature professional contractors for authenticity. |
| FPV and immersive framing | Feels spontaneous and personal, high engagement. | Our proposed FPV and close-up visual style mirrors this. |
| Content variety: how-to, beauty, lifestyle | Appeals to multiple motivations: utility, aspiration, aesthetics. | We deliver libraries with diverse formats for rotation and testing. |
| Short, platform-native video | Maximizes shareability and algorithmic reach. | Our packages prioritize short, versatile video clips. |
| Strong visual consistency | Reinforces recognition and credibility. | We ensure assets remain consistent and professional while retaining authenticity. |
While Pella validates market appetite, our Market Showcase program pushes beyond by scaling contractor + FPV content into full market libraries, giving Venveo more creative firepower and flexibility than competitors.
Our visual approach captures polished-yet-intimate content that feels spontaneous, while being strategically produced.
Remodeled homes will be shot to highlight transformation stories, hands-on contractor testimonials, natural light improvements, and design upgrades—balancing lifestyle perspectives with dramatic before/after beauty shots.
All deliverables will also be made available to featured contractors, expanding reach and authenticity while amplifying Venveo's campaign impact.
We offer a single production package featuring Photo & Video content with progressive discounts for multiple market commitments.
• Full-day crew and equipment per market
• Remove & Replace project documentation
• Post-production editing and color correction
• Content formatted for social media platforms
• Unlimited Manufacturer and Contractor content sharing rights
To support a multi-year rollout, we provide progressive discounts for clients committing to multiple market productions within 12 months:
These incentives are made possible because we can negotiate lower rates with our crew and partners when guaranteed multi-market work is secured. This allows Venveo to scale content production cost-effectively without compromising quality.
These market productions can serve as valuable perks for your Platinum Premier contractors in Phoenix, St. Louis, Houston, Atlanta, or Denver—combining authentic content creation with contractor relationship building.
Progressive volume discounts make multi-market commitments increasingly cost-effective:
This program is designed for expansion, adding a new chapter to your client's brand story with each production.
Each market becomes part of a multi-year content library—a growing, authentic narrative that scales over time.
Venveo emphasizes collaboration, storytelling, and measurable results in its work with clients in the building materials and construction industry. Our Market Showcase strategy supports these values by:
Real contractors, real installs, real homes.
Spontaneous style with professional execution.
Assets designed to maximize Venveo's ability to test, track, and optimize engagement.
Flexible partnership model that integrates Venveo's feedback at every stage.
Ensuring cohesion while tailoring content to market character.
To get started, we require 6 weeks notice before the first intended shoot.
50% deposit of selected package required to begin pre-production.
Client discovery and team introductions.
2 weeks for concept development and planning.
2–4 weeks before shoot for finalizing locations and logistics.
1–3 days on location per market, documenting remodel and window replacement projects.
Note: Deliverables include ready-to-use colored video clips and photos. We do not deliver edited narrative clips—Venveo retains flexibility to adapt assets for campaigns.
Let's create content that converts and builds authentic connections.
Choose between 1, 2, or 3 market productions to take advantage of progressive discounts.
Choose from Phoenix, St. Louis, Houston, Atlanta, or Denver—ideal locations that can double as Platinum Premier contractor perks.
Work with Platinum Premier contractors to identify ideal remodel and window replacement projects for authentic storytelling.
A 50% deposit of the selected package is required to begin pre-production.
Pricing, timing and production details of this proposal are guaranteed until December 21, 2025.