# Davies Imaging Group (DIG)

> Davies Imaging Group builds photography, virtual staging, and video assets for homebuilder marketing teams across 28 U.S. markets. DIG works with national and regional homebuilders, build-to-rent operators, and multifamily developers, producing marketing assets designed for website conversion, paid media, sales center storytelling, and listing velocity.

DIG is a production and strategy partner, not a general-purpose photography studio. Every engagement is built around builder marketing workflows: launch timelines, spec inventory pressure, brand consistency across communities, and sales team alignment.

## Services (how the work is produced)

- [Premium Photography](https://www.daviesimaging.com/services/premium): Full-setup photography for model homes and lifestyle shoots. DIG's signature service.
- [Listing Photography](https://www.daviesimaging.com/services/listing): HDR photography for spec homes and active inventory. Fast turnaround, MLS ready.
- [Video Production](https://www.daviesimaging.com/services/video-production): On-site, crew-based video. Community walkthroughs, lifestyle video, amenity showcases, brand films.
- [Virtual Staging](https://www.daviesimaging.com/services/virtual-staging): Reference-based virtual staging using approved model home images as design references, not generic room swaps.
- [Virtual Video](https://www.daviesimaging.com/services/virtual-video): Digital video built from existing photos or staging outputs. No shoot or crew required. This is also DIG's listing video solution.
- [Matterport](https://www.daviesimaging.com/services/matterport): 3D virtual tour scanning.

## Programs (how builders buy)

- [Spec+](https://www.daviesimaging.com/programs/spec-plus): All-in-one package combining listing photography, virtual staging, and virtual video for standing inventory.
- [FrameFlow](https://www.daviesimaging.com/programs/frameflow): The digital ordering platform for Spec+, standalone virtual staging, and virtual video.
- [digDesk](https://www.daviesimaging.com/programs/digdesk): The DIG client portal. Order services, track jobs, manage the ModelMatch brand library, download finished assets.
- [Regional Partnerships](https://www.daviesimaging.com/programs/regional-partnerships): Volume commitment program offering discounted rates and dedicated capacity in exchange for volume guarantees.

## Gallery (examples of the work)

- [Model Homes](https://www.daviesimaging.com/gallery/models)
- [Listings](https://www.daviesimaging.com/gallery/listings)
- [Amenities](https://www.daviesimaging.com/gallery/amenities)
- [Lifestyle](https://www.daviesimaging.com/gallery/lifestyle)

## Markets

- [By Region](https://www.daviesimaging.com/markets/region): DIG's market coverage across the West, Mountain, Central, and East regions.
- [By Builder Type](https://www.daviesimaging.com/markets/type): Detached, attached, luxury, build-to-rent, and multifamily.
- [By Role](https://www.daviesimaging.com/markets/role): Tailored positioning for coordinators, marketing directors, executives, and C-suite buyers.

## Company

- [About DIG](https://www.daviesimaging.com/about)
- [How We Do It](https://www.daviesimaging.com/about/how-we-do-it)
- [Careers](https://www.daviesimaging.com/careers)
- [Contact](https://www.daviesimaging.com/contact)
- [FAQ](https://www.daviesimaging.com/faq)

## Builder Photo Blog

Insights on homebuilder marketing, visual strategy, and asset performance. Also reachable at builderphoto.com.

- [Builder Photo Blog index](https://www.daviesimaging.com/blog)
- [What Does Homebuilder Photography Cost?](https://www.daviesimaging.com/blog/what-does-homebuilder-photography-cost): Spec photography should run 0.1% of list price. Model photography between 5% and 10% of merchandising. The rules that scale, and what the $200 option costs your team.
- [What Does an Unsold Home Actually Cost You?](https://www.daviesimaging.com/blog/what-does-an-unsold-home-actually-cost-you): A finished spec costs about $1 a day per $4,000 of list price. We looked at nine homes that sat an average of 279 days. Presentation, not price, is what helped moved them.
- [Chad Davies on Just Make It Pretty podcast](https://www.daviesimaging.com/blog/photography-gap-model-home-vs-specs): Builders invest heavily into model homes, but photograph listings with restraint. Buyers find the spec first. A summary from the Just Make It Pretty podcast.
- [Buyer Doubt Grows with Price](https://www.daviesimaging.com/blog/buyer-doubt-grows-with-price): Buyer doubt grows with the price. Photography shrinks it. So why does a $10 product get a studio shoot while a $600,000 home gets whatever is most affordable?
- [California's AB 723 Is About Trust. Here's What It Means for Builders.](https://www.daviesimaging.com/blog/california-ab-723-for-homebuilders): California's AB 723 requires labeled virtual staging and access to the original photographs. What the law says, what CRMLS added, and where it lands for builders.
- [You Already Bought the Answer](https://www.daviesimaging.com/blog/you-already-bought-the-answer): Builders spend six figures on one model home and treat the two hundred specs behind it as an afterthought. Here is why you should reconsider that strategy.
- [Your Model Homes Already Solved This…You’re Just Not Using Them](https://www.daviesimaging.com/blog/your-model-homes-already-solved-this-you-re-just-not-using-them): Your model homes already prove what sells. Most builders never carry that strategy across to spec listings. Here is how to scale what works.
- [Why Your Spec Homes Aren’t Selling (And No, It’s Not the Market)](https://www.daviesimaging.com/blog/why-your-spec-homes-aren-t-selling-and-no-it-s-not-the-market): When specs stall, the blame lands on rates and buyer hesitation. Usually the real problem is presentation. Here is how to tell the difference.
- [The Spec Home Marketing Gap Most Builders Ignore](https://www.daviesimaging.com/blog/the-spec-home-marketing-gap-most-builders-ignore): Spec homes need to sell fastest but get marketed the least strategically. What the listing-and-wait approach costs, and what to do instead.
- [Four DIG Projects Earn National Recognition at IBS](https://www.daviesimaging.com/blog/four-dig-projects-earn-national-recognition-at-ibs): Four DIG projects earned national recognition at The Nationals during the International Builders Show. A look at the winning communities and teams.
- [Stop Creating Content. Start Creating Assets.](https://www.daviesimaging.com/blog/stop-creating-content-start-creating-assets): Most builders do not lack content. They lack assets that work in more than one place. The difference between content disposal and a real strategy.
- [Davies Imaging Group Launches FrameFlow Sell Faster Challenge for Homebuilders](https://www.daviesimaging.com/blog/press-frameflow-sell-faster-challenge): DIG launches the FrameFlow Sell Faster Challenge, a structured program measuring days-on-market change across five vacant spec homes per builder.
- [How Top Builders Are Cutting Days on Market Without Discounting](https://www.daviesimaging.com/blog/how-top-builders-are-cutting-days-on-market-without-discounting): Days on market is a presentation problem more often than a pricing one. How leading builders cut DOM without touching price or adding incentives.
- [Why Top Homebuilders Are Rethinking Their Photography Partners in 2026](https://www.daviesimaging.com/blog/why-top-homebuilders-are-rethinking-their-photography-partners-in-2026): Photography used to be a check-the-box task. In 2026 builders are asking a different question of their partners, and it is not about prettier photos.
- [The Detail That Sells the Story](https://www.daviesimaging.com/blog/the-detail-that-sells-the-story): Buyers decide fast and online. Why clean, balanced, intentional visuals build confidence, and what crooked lines quietly cost you.
- [DYC Exclusive: Capture Architecture Like a Pro](https://www.daviesimaging.com/blog/capture-architecture-dyc): Smartphone photography tips for shooting buildings well: light, angles, lines, and composition, from a photographer with 15 years behind the lens.
- [Introducing FrameFlow to DYC Summit](https://www.daviesimaging.com/blog/frameflow-dyc): FrameFlow generates high-quality video from still photography, letting builders create virtual walkthroughs without booking a full production.
- [MAME Awards Photography Special](https://www.daviesimaging.com/blog/mame-denver-24): A premium photography package built for MAME awards entries: 10 architectural images, 7 day turnaround, unlimited retouching, royalty-free usage.
- [DIG Alpha Announcement | Photography Success System for Builders](https://www.daviesimaging.com/blog/dig-alpha-announcement): Introducing DIG Alpha, a photography success system built for the world's best builders, and why we are releasing this content to the industry.
- [DIG Promotion Announcement](https://www.daviesimaging.com/blog/dig-promotion-announcement-2024): Jason Crider joins DIG as Photography Manager after five years on select projects, alongside additional promotions across the DIG team.
- [Rock the Block Season 5](https://www.daviesimaging.com/blog/rtb-s5): DIG photographed every home from Season 5 of HGTV's Rock the Block after filming wrapped. See the full set now that the season has aired.
- [Best in American Living Awards 2024](https://www.daviesimaging.com/blog/best-in-american-living-awards-2024): Six Platinum BALA awards for DIG client projects at the International Builders Show, including work with Toll Brothers and Taylor Morrison.
- [Hero Home Key Ceremony](https://www.daviesimaging.com/blog/garman-hero-home-key-ceremony): Garman Homes dedicated a Hero Home to Ava Bradley and her family, honoring the service of US Army SSG Juantrea Bradley, Sr. DIG covered the ceremony.
- [DIG Post-Production Team Announcement](https://www.daviesimaging.com/blog/dig-post-production-team-announcement-1): DIG expands its Mexico-based post-production operation, adding a project lead and specialists to protect quality and turnaround times.
- [ProBuilder Forty Under 40 Announcement](https://www.daviesimaging.com/blog/chad-davies-probuilder-forty-under-40-announcement): Chad Davies named to Pro Builder's Forty Under 40 class of 2023, recognizing next-generation leaders and innovators in the homebuilding industry.
- [2023 DYC Summit](https://www.daviesimaging.com/blog/dyc-summit-2023): DIG sponsored the Do You Convert Summit for a third year, providing event coverage and portrait photography across the two-day conference.
- [DIG Welcomes Makenna Lloyd](https://www.daviesimaging.com/blog/welcome-makenna-lloyd): Makenna Lloyd joins DIG as a Production Coordinator, bringing a journalism background and deep education experience to the production team.
- [2023 Housing Innovation Summit](https://www.daviesimaging.com/blog/housing-innovation-summit-2023): DIG covered the 2023 Housing Innovation Summit in Denver, documenting neighborhood tours, developer demonstrations, and the PropTech pitch fest.
- [Rock the Block Season 4](https://www.daviesimaging.com/blog/rtb-s4): DIG photographed every home from Season 4 of HGTV's Rock the Block after filming wrapped. See the full set now that the season has aired.
- [2023 Gold Nuggets Awards](https://www.daviesimaging.com/blog/gold-nuggets-2023): Kimberly Timmons Interiors and Woodley Architectural Group won a Gold Nugget for Vineyard Views in Best Custom Home over 5,000 square feet.
- [DIG Welcomes Thomas Brigantino](https://www.daviesimaging.com/blog/welcome-thomas-brigantino): Thomas Brigantino joins DIG full time on the post-production team, bringing a career managing global hospitality photography production.
- [2023 Nationals and BALA Awards](https://www.daviesimaging.com/blog/nationals-2023): Three DIG client projects took gold at The Nationals and BALA in Las Vegas, including Vineyard Views and the Clubhouse at Lake Las Vegas.

## Contact

Email: info@daviesimaging.com
Website: https://www.daviesimaging.com