Your Spec Homes Are Costing You $125 a Day.
Discounting Won't Fix It.
What if the problem isn't price — it's presentation? The FrameFlow Sell Faster Challenge proves it across 5 homes. If your days on market don't drop by 7+, you don't pay.
See If You QualifyRisk-free · 5 homes · Measurable results
Carrying Costs Compound
Financing, HOA, maintenance, opportunity cost. At $125 a day per home, a builder with 10 sitting specs is burning over $37,000 a month — then discounting on top of it.
Empty Rooms Don't Sell
90%+ of buyers start online. A listing with bare walls and harsh lighting loses the click before you ever get the showing.
You Can't Fix What You Don't Measure
Different photographers, inconsistent staging, no video on half your listings. Without a standard, you can't tell what's working.
Same room. Completely different first impression.
Drag to compare — virtual staging by FrameFlow
▶ Video tour generated from the same staged images
How the Challenge Works
Set Your Baseline
Average DOM from homes closed in the prior 60 days via MLS, Zillow, or your CRM.
Pick 5 Spec Homes
Vacant homes in active communities. We apply the full FrameFlow workflow to each.
Deploy Everywhere
Staged photos and motion video go live across your site and major listing platforms.
Measure Results
Compare challenge homes to baseline. 7+ day improvement = proven ROI.
Here's Exactly How the Guarantee Works
We baseline your current average days on market. We apply FrameFlow to 5 vacant spec homes. If the average DOM across those 5 homes doesn't beat your baseline by at least 7 days, you receive a full program credit — applied toward a long-term FrameFlow subscription. No ambiguity, no fine print games.
See If You Qualify“The entire team is extremely professional, approachable and understands the vision we as homebuilders are trying to create.”Dana Crane — Marketing Director, K. Hovnanian Homes
Quick Answers
Homebuilders with active spec inventory who want a data-driven way to test whether better visual presentation reduces days on market. You need at least 5 vacant spec homes during the evaluation period.
Average days on market from homes closed within the previous 60 days. The data source — MLS, Zillow, or your CRM — is agreed upfront and used consistently throughout.
Homes with material changes — significant price adjustments, incentive modifications, contract fall-throughs — may be excluded per predefined criteria established during onboarding.
If DOM drops 7+ days, the program fee credits toward a long-term FrameFlow subscription — rolling your test investment directly into ongoing service.
Prove it works.
Risk nothing.
Limited spots. See if your market and inventory qualify.
See If You Qualify